In case you haven’t been watching, over 6 billion videos are viewed on YouTube every month. Videos are a valuable, powerful way to tell your brand’s story, to showcase your product or service, and to engage with your target audience. We use stories to make your business come alive. Then we decide the best kind of storytelling that will resonate with that audience. It could be documentary-style, humorous, or emotional. It may star you, actors, your customers or a spokesperson. It’s all about finding the right way in so you get the most out of your investment.