The Collection

Hank Lacayo Family Center
February 13, 2018


Brand and Identity Package
Vent2wire will develop a brand strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your business operations. Once we’ve developed your brand strategy and you’ve approved this direction, we will move into interpreting your brand characteristics in a more visual way.

Video Production
6 billion videos are viewed on YouTube every month and videos are a valuable, powerful way to tell your brand’s story, to showcase your product or service. Goal is to increase subscribers and convert viewers into buyers.
Video done right by understanding your business, your business goals and your target audience.   It’s all about finding the right way in so you get the most out of your investment.

1) Grab the viewer’s attention and keep it.
2) Get the message across (ideally how the product or service helps.
3) Add a call to action: Either spoken or written. Tell your user what to do next.

Scope of Video Services: Create a total of 6 High End Videos for the Collection
Create a 30-60 seconds video that should tell a story, stir the viewer’s emotions and allow your audience to connect with your company on a deeper level. Scripted video with strong call of action.

  1. The River Park Commercial
  2. The Annex Lifestyle Video (Couple’s Date night)
  3. The Annex Lifestyle Video (Family Get Together)
  4. Shop At The Collection Lifestyle Video
  5. The Collection Active Lifestyle Community Video
  6. NightLife (Levity Lounge and The Annex)



The Collection Video Production Proposal